Coach Triggs’ Secret Play
Send a real gift.
Choose the action.
See who engages.
Evan Triggs
Coach
Email gets filtered.
Calls get screened.
Traditional outreach gets ignored.
ACE gives you another way to earn attention.
Your prospects are surrounded by automated emails, cold calls, ads, and LinkedIn messages. Doing more of the same doesn’t make you easier to notice.
You don’t need more plays.
You need a different one.
Snap — Rt Slot / Break Out
1st & 10
Step 01 / The Snap
Emails get filtered. Calls get screened. Standard outreach gets ignored. ACE gives you another way to earn attention from the people you actually want to reach.
Run a different route.
Route — Z Dig / Timed Cut
2nd & 6
Step 02 / The Route
The best outreach feels like it was created for one person — not 1,000.
Target the right prospect.
Make the message relevant.
Reach them at the right time.
Personal.
Relevant.
Timely.
Read — Open Man / Complete
3rd & 2
Step 03 / The Read
Creative outreach is good. Knowing who actually responded is better. ACE connects targeted delivery, a personal message, a gift, activation data, and follow-up.
Stop hoping they noticed.
Know who did.
“I’m going to identify my top 12 prospects, my top 12 leads... put this package together... put a letter in there... right before open enrollment.”
ACE didn’t invent the strategy.
It streamlined a strategy Coach Triggs was already teaching founders to use:
When everyone else is fighting for the inbox, find a different way to earn the prospect’s attention.
Use ACE to turn attention into:
Differentiate.
Earn attention.
Create better conversations.
Run the Play