Realtors / Real Estate
Downsizers / Empty Nesters
Owners with equity and a house that is now too big.
Who they are
Owners whose children have moved out.
Why they are valuable
They usually have equity, and they often buy again after selling.
How ACE is used with them
Reward a downsizing consult or an equity review.
Example gift card offer
$50 card after a completed equity review.
What the consumer does
Complete an equity review.
Example campaign flow
- 01You target the audience.
- 02ACE delivers the offer.
- 03The reward is released after the review.
Suggested messaging
- "More house than you need? Let's look at the numbers."