Realtors / Real Estate
Expired / Withdrawn
Listings that came off the market without selling. Restart the conversation with a reward for one small action.
Who they are
Owners whose home came off the market without selling, either because the listing ran out or because they pulled it.
Why they are valuable
They wanted to sell and it did not happen. Many are frustrated, and most are still open to trying again with someone new.
How ACE is used with them
A reward for a small, useful action gets you past the wall every other agent is hitting. It also tells you who is actually still interested.
Example gift card offer
$25 gift card to a major retailer.
What the consumer does
Watch your short 'why homes don't sell' video, or opt in for a fresh valuation.
Example campaign flow
- 01You select expired and withdrawn homes.
- 02ACE sends the offer in your name.
- 03The owner takes the action.
- 04The reward is released and you get the alert.
- 05You call someone who just engaged with you, not a stranger.
Suggested messaging
- "Your home did not sell. That is usually fixable. Two minutes, and the reward is yours."
- "Fresh eyes, fresh price, free gift card for watching."