Realtors / Real Estate
Investors / Landlords
Owners of rental and investment property. Reward the meeting, not the mailer.
Who they are
People who own property to make money, often more than one, and often for a long time.
Why they are valuable
Investors transact more than once. One good relationship can mean many deals, on both the buying and selling side.
How ACE is used with them
Their time is the scarce thing, so you pay for their time. A reward is released when they take a call or review your numbers.
Example gift card offer
$50 gift card for a completed portfolio review call.
What the consumer does
Take a fifteen-minute call or review your deal analysis.
Example campaign flow
- 01You choose the owners you want to reach.
- 02ACE delivers the offer in your name.
- 03They take the call or review the numbers.
- 04The reward is released after the action is verified.
- 05You have a working relationship with a repeat buyer.
Suggested messaging
- "Fifteen minutes on what your units would sell for today. Reward is yours either way."
- "Here are three deals that fit your portfolio. Look them over and pick your card."