Realtors / Real Estate
Renters Ready to Buy
Renters whose payment already looks like a mortgage.
Who they are
Renters near the end of a lease who could qualify to buy.
Why they are valuable
They are one good conversation away from becoming buyers.
How ACE is used with them
Reward the first real step: a pre-approval conversation or a buyer guide opt-in.
Example gift card offer
$10 coffee card for opting in, $50 for a completed lender call.
What the consumer does
Opt in to the first-home guide or complete a lender call.
Example campaign flow
- 01You target renters in your area.
- 02ACE delivers the offer.
- 03The reward is released when they complete the step.
Suggested messaging
- "If your rent looks like a mortgage, let's find out what you could buy."