Realtors / Real Estate
FSBO
For Sale By Owner sellers. Earn the conversation with a reward instead of another cold call.
Who they are
Owners selling without an agent. They are motivated, and they are doing the work themselves.
Why they are valuable
They are already selling. Many of them list with an agent in the end. Being the agent who helped them first is worth more than being the agent who called the most.
How ACE is used with them
You give before you ask. A gift card in exchange for a short action, like accepting a free pricing review or watching a short video on what buyers ask for.
Example gift card offer
$25 gift card, released when they take the action.
What the consumer does
Book a no-pressure pricing review, or watch your FSBO checklist video.
Example campaign flow
- 01You choose the FSBO homes in your area.
- 02ACE delivers the offer in your name.
- 03The owner books the review or finishes the video.
- 04The reward is released at that moment.
- 05You show up as the helpful agent, not the fifth cold call.
Suggested messaging
- "Selling it yourself? Here is the buyer checklist I use. Watch it, and pick your gift card."
- "No pitch. Fifteen minutes on price, and lunch is on me."