Realtors / Real Estate
Pre-Movers
Households showing signs of an upcoming move. Get in before they pick an agent.
Who they are
Households showing early signals of a move, before the home is listed and before an agent is chosen.
Why they are valuable
This is the earliest point where you can win the listing. Whoever earns their attention here usually gets the call later.
How ACE is used with them
ACE gives you a reason to be first without being pushy. A reward for a small action starts a relationship months before the sign goes in the yard.
Example gift card offer
$10 coffee card for opting in, $50 for a booked home visit.
What the consumer does
Opt in to your moving guide, or book a walk-through.
Example campaign flow
- 01You target the pre-mover audience.
- 02ACE delivers the offer in your name.
- 03They opt in or book.
- 04The reward is released the moment they act.
- 05You are already in the relationship when they decide to sell.
Suggested messaging
- "Thinking about moving this year? Grab my moving guide and a coffee on me."
- "No pressure, no listing talk. Just the numbers on your street."