Realtors / Real Estate
Second-Home Buyers
Buyers shopping for a vacation or weekend property.
Who they are
Households buying a second property for leisure or part-time use.
Why they are valuable
They buy on emotion and often become investors later.
How ACE is used with them
Reward attendance at a tour or a market briefing on the area.
Example gift card offer
$100 gift card after an attended tour.
What the consumer does
Attend a property tour.
Example campaign flow
- 01You select the audience.
- 02ACE delivers the invitation.
- 03The reward is released after attendance.
Suggested messaging
- "Come see the area for a weekend. Dinner is on me."