The short answer
ACE is a customer acquisition firm built for exactly this. We find homeowners in market with intent data, reach them by mail, text, email and ads, reward them with a real gift card for engaging with your company, give your team scripts to book the inspection, and run the follow-up and referrals after the job. You can use one piece or have us run the whole system.
1. Find the homeowners who actually need a roof
Most roofing marketing is aimed at everyone in a zip code. Most of those people don't need a roof right now.
- Start with intent. ACE Data finds homeowners in your area who are actively researching roof repair, storm damage or roofing contractors, scores them high, medium or low intent, and drops the low ones.
- Clean every list. We verify phones and emails and scrub against Do Not Call, so you only pay to reach real, reachable people.
- Know your options. Shared leads, exclusive leads, intent data and pay-per-action all work differently. Here's our breakdown of the best roofing lead sources.
2. Be ready before the storm
The roofers who win storm season are ready before hail season starts. Record your video, clean your lists, set your offer and write your scripts weeks ahead. Then when a storm hits, you launch in days instead of weeks. Here's exactly how to book more inspections after a hailstorm.
3. Reach every home, not just the ones you can knock
- Direct mail reaches every address. Roofing direct mail with a unique code for each home lets you track exactly who responded.
- Behind the gate and past the sign. Mail, text and email reach no-soliciting neighborhoods and gated communities, which have been some of our strongest areas.
- You may not need a canvassing crew. Many roofers find they don't need door knockers at all once every home is reached. Roofers who keep their knockers can have them leave ACE cards when nobody's home.
- Ads, for established businesses that qualify. We can show your video to the same homeowners on Meta, Google and streaming TV.
4. Give homeowners a reason to act
"Free inspection" is what every roofer offers. Give homeowners something real instead:
- Watch. The homeowner watches a 60-second video about your company. It can't be skipped, and sound has to be on.
- Earn. A real gift card unlocks when they finish, for example $20.
- Book. Where it's allowed, a bigger reward unlocks when they book an inspection, for example another $30.
You pay rewards only when someone completes the action. The reward is never tied to an insurance claim, a deductible or whether the homeowner hires you.
Florida is different. Florida law (Fla. Stat. 489.147) bars roofing contractors from offering anything of value for a roof inspection or an insurance claim, and from rewarding referrals for insurance-paid work. ACE's Florida campaigns reward only watching your video. We review every campaign before launch, and you should confirm with your own attorney.
5. Call fast and book the inspection
A homeowner who just watched your video already knows your name. Call within minutes, thank them, ask one easy question and offer two specific times. Our call scripts cover new storm leads, old estimates, neighbor referrals and voicemails.
6. Bring back the ones who went quiet
Every roofer has a pile of old estimates that never closed. Those homeowners already let you on the roof and saw your price. Clean that list, give them a fresh reason to look again, and call the ones who re-engage.
7. Turn every job into the next one
- Neighbor referrals. Your customer sends a link to a neighbor, and both get a gift card when the neighbor engages. The best time to win the next roof is while your crew is still on the street.
- Google reviews. Ask every customer at the final walk-through and text your direct link that evening. Never offer a reward for a Google review. Google bans it.
8. Go after bigger roofs
One property manager can control dozens of roofs. Commercial roofing leads come from relationships with property managers, facility managers, HOA boards and building owners. Find the decision-makers, earn a short first meeting and stay in touch until a roof comes up.
What we've seen
In a typical ACE roofing campaign, about 9 in 100 homeowners who receive the offer activate it, and engagement across our campaigns has ranged from about 5% to 28%. One homeowner booked an inspection 20 minutes after a direct mail offer arrived. In a B2B campaign, a LinkedIn post offering 10 coffee gift cards had all 10 claimed within a few hours, and 3 turned into booked meetings. Good Faith Roofing is one of the roofing companies running ACE campaigns. These are past results, not a promise for your market.
When ACE isn't the right fit
- You need leads tomorrow. A campaign usually takes 2 to 3 weeks to launch.
- Nobody can call leads back quickly. Attention fades fast.
- You won't record a short video. It's the heart of the offer, and we write the script.
- You're outside the U.S. ACE only serves U.S. businesses.
Frequently asked questions
How do roofers get more customers?
Find homeowners who need a roof, reach every one of them, give them a reason to act, call fast to book the inspection, and turn every job into referrals and reviews.
What's the best lead source for roofers in 2026?
The best sources are ones where you aren't competing for the same homeowner. Intent data finds homeowners already researching, and pay-per-action offers get them to engage with you first.
Do roofers still need door knockers?
Many don't. Mail, text and email reach every home, including no-soliciting and gated neighborhoods, and interested homeowners raise their hand on their own.
Can roofers give gift cards to homeowners?
In many states, a small reward for watching a video or booking an inspection can work. Florida bars rewards for inspections and insurance claims, and Google bans rewards for reviews. ACE reviews every campaign; check with your attorney.
How fast should a roofer call a new lead?
Within minutes. The longer you wait, the colder the lead gets.
Can ACE run the whole system for my roofing company?
Yes. ACE can run one piece, like data or direct mail, or the whole system from finding homeowners to follow-up and referrals.
About the author
Jake Nicks is the founder of ACE (Actual Consumer Engagement), a customer acquisition firm in Frisco, Texas. He has 10 years in paid media and has directed more than $2 billion in ad spend. ACE's verified-action gift card technology is protected by U.S. Patent No. 11,847,634 B2.
Start with 50 homeowners in market for a roof. On a free 15-minute call, we'll pull 50 homeowners in market for roofing in your area, live while you watch, scrubbed against Do Not Call lists. You keep the list. Claim your free 50